CCR2

how does your product engage with audiences and how would it be distributed as a real media text? 

for our opening title sequence our target audience Is late teens, adolescents and young adults from ages 16-25

how would our sequence engage our target audience 

in our title sequence in the opening shot, there is pop music playing over the car radio. this would engage our target audience to a large extent as the genre of music is likeable for a range of young people and on top of that is they will be able to see that the characters in the film are of similar age making it easier for them to relate to the characters. this moment also ties in with jay Blumer and Katz uses fo gratification theory in terms of diversion and escapism as the music in the car draws in the target audience and makes them feel like they are in the back seat of the car and therefore in the moment of the shot.

later on in our sequence there is a long shot of the paddle board floating alone In the water after we discover our character Albie is no longer on it and has disappeared. the shot suddenly reveals the desperate situation for our character Maddie as she is shouting out his name multiple times. all these aspects would come together to engage our target audience as it would further establish the genre of psychological thriller for the audience and would make them interested in finding out the rest of the narrative.

at the end of the opening title sequence the audience is presented with a low angle shot across the edge of the water where the title 'stony lake' appears. this engages the target audience as it leaves them on a cliffhanger. this will make the target audience wonder about what will happen next and will make them eager to watch the rest of the film. the use of the still shot with no action will draw the target audience in as they will be able to reflect on the great amount of distress Maddie is in after albie has disappeared as they are at a similar age to the characters furthermore making them more interested in the rest of the narrative as it gives a break from the action and leaves the audience wanting more 

the montage of the character Maddie screaming albie starts at a mid shot and then gradually becomes a close up shot until there is finally an extreme close up of her face as she screams his name. this gives the target audience a solum feel and comforts to John Fiskes theory of enigma codes where producers add in unanswered questions in order to keep the audience hooked as their aim is to make sure audiences are intrigued and want to continue watching.

in the opening title sequence there is a moment where the camera editing cuts from albie getting on the paddle board and Maddie putting her hoodie in the car. this enables the target audience to feel as if something bad is going to happen to one of the characters as it gives them the feeling that whilst they are both in close proximity they are not aware nor looking at each other giving the audience a feeling of unknowingness and mysteriousness. it also gives the target audience more to focus on which would furthermore engage them to the film as they will try to predict what could happen next.

in conclusion I think we were successful in engaging our target audience as we gave them a variety of moments in which action was increased and decreased to keep them engaged and stimulated to watch on further. the only way in which I think we could have furthermore engaged our target audience is to add a scene of allies actual disappearance or to give albie more backstory of a sequence of him actually disappearing to make the sequence more action filled and partly grouse to leave our target audience even more on the edge of their seats. 

pictured above Is the film poster I made for our title sequence. in the poster I have included the shack on the lake as a creepy focus pull and have edited the image in photoshop to make the clouds look grey ad stormy and giving the overall tone of the poster a dark feel. this would give audiences a feel of the narrative and establish the genre for those interested in viewing. it makes the film look mysterious to the audience due to the isolated shack in the middle of the lake in which it looks like there is no civilisation or human life nearby

if our film was to be distributed by a company it would be vertigo. I think vertigo would be the best fit to distribute our film as it is a small UK film distribution company which released`ses small independent British films such as host and the boiling point. the company have released a multitude of other films very similar to ours meaning that by the success of them distributing other small independent films reflects the success that our film could have with vertigo partnered to distribute our film as well.

if I was to release our film being distributed by vertigo it would be likely the film would be distributed on platforms such as amazon prime. the film could also have a small cinema release window. another area of distribution our film could follow would be making it into a dvd with an alternate special edition dvd with features such as behind the scenes footage and cast interviews which would be highly applicable to film collectors who often have interests in a wide variety of films which don't fit into the Hollywood category. furthermore vertigo has an instagram account in which we can market the film on to make it known to fans of vertigo films allowing the film to spread by word of mouth. having the film marketed by the vertigo Instagram account also allows the film to reach a global, international audience furthering the areas that the film will be able to be distributed in as it will have credibility in other countries.